“If you tried to explain this hyperspecific topic or thing that happened in real life people would be like, ‘Uh, what are you talking about?’” a 15-year-old meme account owner told the Daily Beast in 2017. These accounts were dedicated to hyperspecific and ironic posts that seemed to tap into something mainstream meme accounts couldn’t. That sense of comradery between users who understand the references throughout #nothinglikeyallcore is reminiscent of why niche meme accounts were so popular, especially among Gen Z users, in 20. 24 starts with the original inspirational stock image message - “I’m nothing like y’all” - and devolves into “I’m like y’all” and “I’m nothing” to “I’m y’all” and then “I’m paracetamol,” which references another popular meme from 2019. The hashtag #nothinglikeyallcore has 16 million views on TikTok and is paired with photo slideshows where the original image gets increasingly reimagined and recaptioned until it’s completely deconstructed by the end.įor example, one #nothinglikeyallcore video posted on Oct. Initially, the meme’s inspirational message stayed the same when TikTok users started playing around with it.
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